journalism now.. but before 'now' because it would be better for it to be proof read...

The Daily Telegraph.

The Daily Telegraph’s demographic is hardly a secret; old, wealthy, Conservatives and usually middle upper class at that. Floating around in the ABC1’s has no doubt shaped the way in which The Daily Telegraph is written, with today’s (17^th Nov) front pages demonstrating the difference between the paper and it’s competitors. Whilst other papers covered the ‘bank crisis’ as ‘Jobless generation’ (The Times) and ‘Migrants grab 12,000 jobs a month’ (Daily Express), The Daily Telegraph looks upon the story from a purely observational standpoint, speaking of ‘growth forecasts’ and other such things, not once mentioning the effects on today’s youth, or the effect of immigration. This is presumably due to the fact that the readership of The Daily Telegraph will not be feeling the pinch of ‘the cuts’, merely observing them from the lofty heights of grandeur and wealth.

Another big story, that has been hit hard by the tabloids today, is the ignorance of Sepp Blatter (the figurehead of FIFA), which brings me to my second point that defines The Daily Telegraph for me: the lack of a sport’s back page. Not only this, the well-hidden 20-page pull out even manages to place football on the 8^th page, after straight Rugby Union (and no mention of Rugby League), another stereotype of the privately educated upper middle classes. Once you have found the football pages, you will not find a league table or a record of results, but a brief summary of the financial and legal troubles found outside of the game. It would be unfair to suggest however that any of the sports covered were done from the perspective of a fan of the game, with not one result (apart from the odd gaze back into the ‘good old days’), or, in fact, any record of anyone actually playing the sports (the exeption being the praise of Federer’s victories at the age of 30 which is a cause of constant reference. But even then, the story is a biography rather than coverage of the sport.). To me it seems obvious that these stories have been chosen for their retrospective viewpoint or for their relevance to business.

The Telegraph tells the news in facts and figures that fit the thinking of hard-nosed businessmen and other such stereotypes of the demographic. This is done by expressing, mostly, the financial and business sides of a story for those who may not understand contemporary references to mass culture or want to read about the way in which people are effected by stories, instead looking at what the facts and figures can tell us, with a business-like efficiency that makes for good journalism but doesn’t offer anything for the less-educated to grasp onto. To summarise, The Daily Telegraph reports stories that are opposite to how their readership likes their rooms: hard and cold.